The Triple Threat is Dead, Long Live the Quadruple Threat. Case in point: Singer, Actor, Dancer and Violinist Omar Veluz, releasing his new video GOLD shot in the sand dunes of Pismo Beach, California. Killer Music Buzz met the artist in Los Angeles where he talked about his new video release and what it was like to be a state ranked violinist at the age of 12.
What inspired you to name your song Gold? What is the message behind the song?
The idea for the song Gold originated from a message I was trying to convey: “We are all made of Gold”. We don’t need material things to make us beautiful. Not even our own skin makes us beautiful. It is our spirit that is beautiful. Our Spirit is Golden.
Tell us more about your video for Gold. Where did you shoot the video? How was your experience creating the video? Did you have a specific visual concept in mind you wanted to convey when you shot it?
The music video was shot in Pismo Beach, California. The idea behind it was that the lead character, which I portray, is in search of his ultimate beauty, his soul mate, his “Golden Spirit”. The sand dunes that are seen symbolize the vast terrain that he must search in order to find his purity. The “Golden Sprit”, which is the reason for the lead character’s quest is portrayed in the video by the beautiful dancer Isabella Grosso.
The story of the video is open to several interpretations. It could be interpreted as a love story between a man and a woman, but it can also be interpreted as the story of how a person comes to love him or herself. Costume designer Christina Mastrangelo stuck to a golden pallet as the inspiration to be used for the entire wardrobe used in the video. I also helped in the process of costume selection, which was very creative and fun.
Not only do you sing in the video, but you do amazing dancing in it as well. Tell us more about your background as a dancer.
Thank you for the compliments. I have been a professional dancer since the age of 17. Throughout my college years I had a dance company to help me pay for my studies. I had actually originally thought of making dance my career for life since I had already had the privilege to have danced around the world. Originally I was a dance major at the University of Arizona, but I then decided to switch majors and got a degree in Architecture instead. Despite the switch, the Dance Department at the University of Arizona would still offer me parts in their shows even though I was an Architecture Major.
Then, after I graduated, shortly after moving to to Los Angeles, I realized that music had also played a huge part in my life as well, so I decided to make a transition into making my own music. Now I feel by being a recording artist I am finally able to have the ability to fully express myself beyond just dancing through music.
In the video, there are parts of the song that you sing in Spanish. You were raised in Arizona, but how would you say your Mexican background has influenced your music in the English speaking market?
I was raised in Arizona and had a lovely upbringing thanks to a beautiful, dedicated, and passionate single Mexican mother. I was lucky to not have given up my Mexican roots even though I had been raised in and embraced my American schooling and upbringing. I feel fortunate to be able to express myself in both English and Spanish, as both languages are of equal value in my life. Somehow, I feel that my expression comes from a different place when I sing in English than when I sing in Spanish. It is hard to explain, but I am able to express different parts of my being depending on the language I choose. I can express my heart differently in each, which I find brings a lot of dynamic elements into my music.
Do you think your music is relatable to both English speaking and Spanish speaking demographics? Would you call it universal?
I always try to make my music relatable to my audience no matter what language they speak. The beauty in music is that it is universal regardless of language. I consider that music moves the soul, and the soul has no language.
Being a lyricist required me to collaborate with other writers on my music, so it’s important that I clearly tell a story or relay a message in my lyrics. This is not an easy task, but when that goal is achieved to a level where your audience is moved, at times even to tears because they are touched, all of this process is worth it. For example, one of my other songs, Déjate, is a ballad in Spanish. This song has brought many people to tears with the emotion it conveys in my delivery of its lyrics and its music even though the audience may not have understood what I was saying because the song is in Spanish. I consider this emotional reaction from the audience to be a very beautiful thing.
Do you come from a musical background?
I do come from a music background. My father was a working Mexican musician. Some of my uncles and he were in a band since their youth. All of my siblings also played instruments growing up. I in particular became a violinist and was actually categorized as a state ranked violinist at the age of 12.
You are not new to the stage as a musical performer. What do you enjoy the most about your performances? Why?
The thing that I enjoy the most about my live performances is turning the audience up! I like to make people smile, dance along, and just have them have a great time while I perform. When I get on stage, I make it my duty to make everyone watching dance and smile along with me. I am humbled by saying that as a performer I feel that to me, my performance and its delivery is mostly about my audience and very little about me, or at least that is how I try to see it. I love to engage with them, to make eye contact, and to enjoy their expressions as they react to what they experience. There is something great about seeing a genuine smile from an audience member as you are performing, and that is what really gets me going. When I finally dance really hard on stage and I hear people cheering in response…that moment is when I know that my audience is having a great time!
How would you describe your music? What artists do you feel have influenced you and your style as a musical artist?
I describe my music as edgy, unique, and fun. I want my music to make people dance. I don’t like to think that I only make dance music, but all of my music definitely has elements that make anyone who listens to it want to dance. My all time inspirational artist has been Prince (may he rest in peace). I loved his uniqueness ever since I was young. His voice is beautiful to me. His artistry is amazing, and his overall spirit is edgy, with some rough qualities and an overall badass!
Another artist that has inspired me as well has been Ricky Martin, because of his Latin Dance Hits. Currently Bruno Mars is also another inspirational artist for me.
Who do you look forward to musically collaborating with in the future?
I’d love to collaborate with some of my current favorite artist like Dua Lipa, Bruno Mars, Ricky Martin, and Shakira. I would also love to collaborate with legendary artists like Elton John and Steven Tyler. This would be the opportunity of a lifetime!
How would you explain a day in your life in three sentences?
My life is very fast paced.
I am always working on multiple projects at the same time, which include music, fashion, acting, and fitness.
I like to keep a good relationship with the people I love so I’m always messaging and texting them while constantly fighting with my cellphone’s auto-correct, which in return makes me want to pull my hair out!
Where do you see yourself a year from now?
Honestly, I’d love to see myself with a hit single, and hopefully getting ready for a promo tour to promote a record that I would soon be releasing. I would also love see myself working on a feature film, or on a television series. Because I am also working hard on my fashion endeavors, I want to see myself having been on Shark Tank with my wallet line and to even have it being sold at department stores. My men’s and women’s wallet fashion line is called Cartera Wallet. For more information about it please visit www.carterawallet.com. A lot can happen in a year’s time, and it will go by fast, but I know that I have set myself out to make 2018 a great year!
This story was originally published at http://www.killermusicbuzz.com/singer-omar-veluz-scores-gold/.