Do You Know The Third Selling-Pillar?
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Do You Know The Third Selling-Pillar?

PILLAR ONE: For years I’ve talked about the need for sales reps to create value for their retailers by aligning the benefits of their products/services with the needs/objectives of their retailers. I believe this is a basic responsibility of all sales reps. PILLAR TWO: In addition, I’ve always felt sales reps should make it as…

Long vs. Short-Form Content Which Is More Effective?
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Long vs. Short-Form Content Which Is More Effective?

In the battle between short-form and long-form content, which one helps you rank higher in SEO? One of the biggest debates in the content marketing community is over the effectiveness of short-form versus long-form content. That’s why it’s time for a definitive answer backed by real facts. After reading this article, you can decide what…